Study price
Evgeniya Kubryak
Finance and Strategy Lead — Instarcomm
Product strategist and finance manager with 10 years experience. Ex-Bain&Company, VK (largest European social media). Co-founded 2 startups, currently launching Instar social network.
🤝 Can help with
- career moves from finance/business to tech
- career goals and planning
- CV review
- product strategy, roadmap and features prioritization
- product metrics and KPI
- turn idea into product concept
- investor pitch presentations
- fundraising roadmap
- financial model building, review
- unit economics building and validation
- marketing ideation
- customer value proposition creation
- customer portraits
- hypothesis testing process
- product hypothesis formulation
- product market fit hunting
💻 Work experience
March 2022 — until now
Instarcomm — Finance and Strategy Lead
February 2021 — December 2021
VK.com — Senior Project Manager (Strategy & New Initiatives)
March 2020 — June 2020
Bain&Company — Consultant
🤟 Projects
Instar - social network for achieving goals with friends
Created product differentiation from Instagram and other players (social is a super-competitive market!), proven product-market fit for 2 user segments. Increased user retention in the app from 4% to 15-20% in 3 weekly sprints, built speedy hypothesis-testing process (5-10 hypotheses/week). Created pitch presentation and investor relations funnel (reached to 300+ mentors and investors, 10% interested). Both the product and the fundraising are WIP, to be continued :)
Invest Navigator - social network for investors
Successfully pitched the project to VK investment committee. Created MVP to prove the interest from the audience. Result: the project was deemed valuable by both users and bloggers. But it didn't fit the general strategy of VK social network.
Financial model and strategy for industrial holding
Oversaw entire financial modelling process in an agriholding (multinational business in 8 countries). Lead several M&A. Attracted international bank funding, including 90M& loan from EBRD.
