
Study price
Alexandra Kulachikova
Principal Product Manager — ex-Google, Yandex, Avito, Semrush, Skyeng
Senior Product Manager and Team Lead with experience in creating and scaling B2B SaaS and analytical products in the AdTech, MarTech, EdTech, and HRTech sectors. Over 17 years of experience with data-driven products handling high data loads (1B+ events), process automation, and enterprise-level integrations (Google, Yandex, Semrush, N.Rich, Skyeng). Strong expertise in data analytics, monetization, and product growth, as well as in managing teams of analysts, developers, and marketers. 🏆 My areas of expertise: * Launching high-traffic B2B products with complex integrations from scratch * Expertise in creating predictive analytics systems, content and behavioral classification for optimizing marketing, communications, and decision-making. * Building collaboration between development and business, reducing time-to-market more than 30% * Leading a cross-functional team (Dev + DS/DE/DA + marketing&sales) of up to 20 people
🤝 Can help with
- Team: * Forming the structure of marketing and product teams. How to create a dream team that runs like clockwork.
- Team: * Hiring, Job Descriptions, and Onboarding. How to plan for hiring, define responsibilities, and organize onboarding for new hires.
- Team: * processes within and between teams. How to organize team processes and integrate them into company processes to deliver products faster.
- Team: * Scrum and Kanban frameworks. How to apply Agile to your work, what to choose, how to manage projects in Jira and similar tools.
- Team: * Team development strategy. How to develop team members to solve business problems more effectively and reduce turnover.
- Decision Making: * Prioritization Frameworks. How to choose features for development and avoid mistakes
- Decision Making: * Unit Economics and Financial Models. How to calculate PnL and what to remember to avoid an unexpected cash flow
- Web and mobile analytics: how to set up and use Google Analytics, AppsFlyer, Yandex.Metrica, AppMetrica, Google Tag Manager, and Amplitude. Complete web and mobile analytics training from beginner to advanced. Consultations on setup, integrations, and reporting.
- AI-powered prototyping and documentation: how to create and test prototypes quickly and affordably. Vibecoding AI agents, bots, landing pages, and creatives.
- Marketing Strategy: How to research the market and create a plan that Will actually bring you customers.
- Market, target audience, and competitor analysis: how to find a niche and how to do it using AI.
- Building a continuous research process. How to integrate research into development and promotion processes. Which approaches to use, and which research will be helpful in certain situations.
- Career Track: CV Packaging
- Career Track: optimization of a LinkedIn account. How to make your LinkedIn profile visible to employers.
- Mock interview: I'll help you prepare for screenings and questions from hiring managers.
- Test assignment review for product managers and marketers
💻 Work experience
February 2025 — October 2025
Department of Information Technology Moscow City — Senior Product Manager
March 2023 — February 2025
Skyeng — Head of marketing analytics
June 2022 — July 2023
N.Rich — Product Manager
May 2020 — May 2022
SEMrush — Product Manager
January 2020 — May 2020
Avito — Product Marketing Lead
January 2016 — December 2019
Yandex — Head of Product marketing
September 2013 — December 2015
Google — Product marketing manager