Study price
Kirill Borisov
Product Lead AI/ML — Rafeeq
Product Lead with 10+ years of experience across marketplaces, e-commerce, fintech, and consumer digital products. I lead product work at Rafeeq in the MENA region and previously managed product teams across growth, customer experience, search, recommendations, personalization, and AI/ML. I help Product Managers grow, solve real product challenges, and prepare for senior-level interviews.
🤝 Can help with
- I can help you with: • Product Manager / Senior PM / Product Lead interview preparation • Mock interviews with detailed feedback on your answers, product cases, and improvement areas • Product cases and take-home assignments - review, feedback, and approach • Product strategy, roadmaps, and prioritization • Product metrics, funnels, growth, monetization, and A/B testing • Search, recommendations, personalization, and product discovery in e-commerce and marketplaces • Product discovery, hypotheses, customer research, and experiment planning • Stakeholder management and working with cross-functional teams • People management and the transition from Senior PM to Lead / Head of Product • Career planning and positioning for international product roles My mentoring style is practical and outcome-focused. We work on your real challenge, vacancy, or product case and turn it into concrete decisions and next steps.
💻 Work experience
July 2026 — until now
Rafeeq — Product Lead AI/ML
August 2025 — July 2026
Inecobank — Head of Product
March 2023 — September 2025
Uzum Market — Head of Product / Senior ML Product Manager
March 2022 — March 2023
McDonald's Russia / Vkusno i Tochka — Product Lead
September 2020 — February 2022
Rabota.ru — Senior Product Manager
May 2019 — September 2020
Mango Office — Product Manager
April 2014 — May 2019
MTS — Head of Digital Entertainment Services Center
🤟 Projects
Uzum Market: ML search and recommendations
Led the ML area of the B2C marketplace: search, product and personalized recommendations. Together with the ML team, we improved the search and recommendation algorithms, which increased overall ARPU by 14%.
Uzum Market: product recommendations in push notifications
Launched several types of product recommendations in push notifications from scratch. Result: +20% ARPU in the channel.
Launched refinancing of the bank's own loans and of loans from other banks, and improved the consumer lending process. As a result, the loan portfolio grew by 30%.
Vkusno i Tochka (ex-McDonald's Russia): delivery via external vendors
Defined the scope and launched a delivery MVP with external vendors in 3 months. In the first two months, delivery added +7% to total orders. Also developed the delivery API for external marketplaces.