Anastasiia Baranchikova

I know how to grow apps 360° — ASO, growth, marketing, analytics, all connected and can teach you to do that. I help teams understand where they lose traffic and turn store pages into growth tools, not just pretty storefronts. With 8+ years of experience, I’ve worked with apps and games in health, safety, photo editing, aviation, and casual/midcore gaming. My projects range from 5K to 5M installs, covering the full user journey — from first impression to paid subscription. 🔹 Deep understanding of App Store and Google Play algorithms 🔹 Hands-on ASO: strategy, keyword research, creatives, localization, A/B tests, and soft launches 🔹 Growth & CRO: optimizing funnels, onboarding, and paywall conversion 🔹 Running and analyzing paid & organic campaigns (Apple Search Ads, Custom Store Listings, LiveOps, Apple Events, etc.) 🔹 Managing an ASO & Growth team of 3+ people 🔹 Building reporting systems that connect ASO with monetization, UA, and product strategy 🔹 Mentoring ASO and Growth specialists — one of my former juniors is now a senior leading large-scale projects 🔹 Created a structured ASO course for beginners, covering fundamentals, experiments, and analytics Currently, I lead AirNav Radar (a global flight tracking app), where I’m responsible for ASO, growth analytics, and conversion optimization across multiple markets. If you want to increase your app’s visibility, understand where your funnel leaks, or build a growth system that truly scales — I’d be happy to help.