
Study price
Marina Malykh
Product Manager — Channable, ex-Sber
ABOUT ME I am a product manager with experience in B2C and B2B, Mobile Apps, Web apps, Fintech, Edtech. Corporation and scale-up. ME AND MENTORING — I will help with job search, including resumes, interviews and search strategy in general. I will also help with career development. I switched to the profession from Public Relations, so I can be useful to those who are changing professions. — When I was looking for a job in Europe, I developed my own approach to the process: I constantly tested hypotheses, analyzed the results (rejection is also a result) and improved my funnel with each response. I can teach you to do the same and share insights. — I know that job search can be so lonely and difficult that you start to doubt yourself. Come if you need support and an outside perspective. MY EXPERIENCE — I worked on eductaional tools at the Russian most popular mobile bank SberOnline, launched features for an audience of 75 million users. — I currently work in B2B, regularly research the market, develop the strategy of my product and have already grown it by 2 times. For more details, see the "Projects" section. ABOUT MY APPROACH TO WORK — I am a big proponent of decisions made based on data or other evidence. I regularly conduct user interviews and make forecasts for improving metrics from the launch of each future feature. — I use my previous profession (Public Relations, marketing) to promote my product inside and outside the company. — I value structure, processes and documentation (but, of course, without fanaticism). FROM OFF-WORK I like to read, walk, dance and do handicrafts. I combine work and parenting. And there is also a lovely cat Parmesan, who might drop by our sessions.
🤝 Can help with
- Job search for a product manager: working on a resume, creating a CoverLetter “Lego”, interviews.
- Job search strategy - what, where, how to look, how to understand what works and what doesn't.
- Transition to product management from other professions: we will assess the chances, think through possible transition options, draw up an action plan and ways to improve missing skills.
- Dealing with Product Manager career questions: gow to Get out of a situation if you're stuck or starting to lose enthusiasm in your job.
- Map out a conscious career path for a product manager and create an action plan.
- Work on work tasks in Product Management that raise questions.
💻 Work experience
December 2022 — until now
Channable — Product Manager
May 2019 — July 2022
Sber — Product Manager
🤟 Projects
Was responsible for educational tools in Sberbank Online (15 mln MAU). Helped users to learn how to use the app, payment tools, cards, manage loans. Coordinated the work of 4 teams to deliver an educational section to over 75mln audience on time and without issues with the high load. Was responsible for launching tens of features with a team consisting of mobile and backend developers, analysts, testers, and designers. Managed the implementation of trigger-based educational tips with 47% CTR which resulted in reducing topic-related clients’ calls to contact centres by a third and decreasing time customers need to solve a problem by 6 times.
Relaunched the setup process of Insights so that the time needed to create a dashboard decreased by 8 times and the product-related calls to the contact center reduced by 5 times. Added the Segmentation feature that led to the growth of the Insights MRR 2 times in a year. It was the only module that achieved its yearly target. Manages both short-term roadmap and long-term product vision.