Study price
Evgeniya Shlenova
Head of Product Marketing, Alice AI — Yandex
Product marketing and growth leader with 13+ years of experience across AI, digital products and international markets. I currently lead Product Marketing for Alice AI at Yandex. I advise startups and mid-sized companies at turning points. In 2026, I worked as a fractional marketing advisor to an international HR Tech startup and helped an education company adapt an online product for Spanish-speaking adults in Spain. I’m most useful when the product already exists, but the next growth move is unclear — a new segment, market, positioning or a practical AI use case.
🤝 Can help with
- Growth strategy. I’ll review your product, audience, funnel and current channels, identify the main growth opportunities, and build a focused experiment plan.
- Product-market fit and pivots. We’ll clarify who the product is for, what problem it solves, and what needs to change in the product or business model.
- Positioning and go-to-market. We’ll define the value proposition, key messages, and a launch or relaunch plan.
- International expansion. I’ll help you evaluate markets, understand local audiences, and adapt the product and marketing.
- AI in product and marketing. We’ll identify useful AI scenarios and define how to position and launch them.
- Fractional marketing leadership. I can support your team beyond a single session, helping with strategy and the first growth experiments.
💻 Work experience
March 2026 — until now
Yandex — Head of Product Marketing, Alice AI
February 2022 — February 2026
Yango — SuperApp Marketing Lead
September 2020 — January 2022
Foxford — Brand Marketing Lead